So here begins several variations on a logo. My goal here is to spend an hour or two every day for the next week developing various ideas. Each day will either introduce a new direction or build off of an existing one.

Thoughts on variation #1
I like the way the space works. It’s intriguing. My fear is that the “plus” and the “b” are a bit too inferred and don’t have enough immediacy in recognition, though. Also, the feeling here is very clean and structured, almost to the point of being technological or industrial. Not the first thought that comes to mind for my style, but that logic has a place at times. I fear it may be too much. My motivation tends to lean more toward an organic, hands-on roughness.

What do you think?